Who we are
JNR is an electronic cigarette brand for those who dare to be different. We believe in living life on your own terms—with no reason other than the desire to pursue your dreams and explore the unknown.
Our name, JNR, stands for "just no reason," a philosophy that celebrates self-expression and the freedom to challenge the status quo. We're committed to helping you make more independent and interesting choices, not just through our products, but through a way of life that is free, brave, and passionate.
We also believe in protecting the planet while helping you burn your passion. Our product design prioritizes environmental protection, with recyclable components that reflect our commitment to a sustainable future. Registered in the United States and dedicated to international quality standards, we are focused on delivering products that are excellent in both quality and purpose.
What challenges does smoking pose globally?
Smoking presents a massive global challenge, causing over 7 million deaths annually, making it the leading preventable cause of death. With 1.3 billion users, the majority lack effective cessation support, and only 4% quit successfully without assistance. This leads to widespread health issues from tobacco and secondhand smoke, prompting the question of how to consume nicotine with fewer health impacts.
